Retori Unveils Its First Flagship in Milan: A Fusion of Art, Craft, and Luxury
The fashion brand Retori, launched just a year ago, is making waves in the industry with its upcoming flagship store in Milan. This two-level space, Salotto Retori, will open on Via della Spiga 48 during Milan Men's Fashion Week, offering a unique shopping experience.
Salma Rachid, the brand's founder and creative director, describes Salotto Retori as a "living dialogue," blending art, craftsmanship, and human connection. The store will feature offices, an exhibition space, and a range of events, including art exhibitions, creative workshops, private dinners, and immersive performances.
This opening follows Retori's successful debut in the Middle East, partnering with luxury e-tailer Ounass. The brand's sophomore collection, Chapter 02, was unveiled during Paris Couture Week, and is now available on Ounass Maison, a physical shopping suite in Dubai.
Retori's unique approach lies in its collaborations with diverse artists, such as Dutch-Indonesian artist Miko Veldkamp for the Chapter 02 collection. The brand's CEO, Zaccheo Manzoni, emphasizes the store's role as a bridge between artistic vision and business expansion, fostering a deeper connection with the audience.
The Milan flagship is a significant milestone, offering a comprehensive experience that embodies Retori's values: authenticity, curiosity, and a conscious sense of luxury. With its innovative store concept, Retori aims to create a lasting impact in the heart of Milan's luxury district.
